Brand Identity & Packaging System
Morning Glory Chai
Since 1995, Morning Glory Chai has been fueling daily rituals with its signature blend of bold spices and rich flavor. Looking to connect with a more modern consumer while honoring the brand’s long-standing roots, we developed a refreshed identity and packaging system that balanced warmth, authenticity, and contemporary appeal. The result was a vibrant new visual language that brought new energy to the brand while staying true to the comforting experience that made Morning Glory Chai a staple for decades.
Client
Morning Glory Chai
